111 Murray

A world-class condominium tower located in Tribeca and developed by a partnership of Fisher Brothers, Witkoff, and New Valley, 111 Murray Street soars some 800 feet, offering 157 residences ranging from one-bedrooms to full-floor penthouses, many with cinematic views of the Manhattan skyline, Hudson River, New York Harbor and beyond.

Project Overview

111 Murray Street is the result of a visionary collaboration among the industry’s most celebrated talents: architecture by Kohn Pedersen Fox, interior design by David Mann, amenities and public spaces by David Rockwell, and landscape design by Edmund Hollander.

Its gracefully curved, crystalline façade rises into a flared crown—an iconic sculptural form that redefines the skyline with quiet boldness.

Project Details

Address
611 W 57th St
New York, NY 10019
Square Footage
1,749 sqft.

Horizontal Photography

Images that highlight light, lifestyle, and detail. More than property photos, these are visuals that make buyers feel at home.

Vertical Frames

Crafted for social feeds and mobile screens, these editorial shots capture bold perspectives in vertical form.

Cinematic Videos and Social Media Reels

Every property deserves more than one perspective. Our cinematic film captures the full lifestyle experience, while the social-first reel extends your reach across Instagram, TikTok, and YouTube Shorts. Together, they ensure your listing makes an unforgettable impression everywhere it’s seen.

Your Next Project, Elevated

From photography to film and social branding, our creative team is ready to help you stand out and close with confidence.

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